Boosting conversions is the holy grail of online sales. More conversions means potentially much more revenue, which is what it’s all about, right? So, how can you go about this? It is tricky, and there are many variables that can impact how your revenue streams come and go every day.

However, although increasing conversions is challenging, it isn’t impossible. Now, there are no guarantees! But with some changes and improvements, there is a chance you can experience growth. From optimizing how fast your website loads to refining the UX, here are some ideas.

Live Chat Features as a Service

Live Chat features are a hallmark of quality these days. In fact, most customers expect them and prefer using one since they are precise and fast. On the subject of chatbots, Christina Milan of Forbes once stated, “I think chatbots are the future of engagement between a fan and a brand or celebrity.” So why would you not build custom chatbot for website operations? Give customers what they want, and you are likely to see improvements across the board, right?

Boosting Conversions with Faster Pages

Your page loads probably need to be quicker. On a typical desktop or laptop PC, a user will only wait an average of 274 milliseconds for a page to respond. This means your site has to be lightning-fast for a user to stick around. So give these a try to ensure it loads a bit quicker:

• Optimize images such as .png by reducing the file size with compression methods.
• Enable browser caching so pages store data for faster loading quicker next time.
• Use code compression tools to reduce how much CSS, HTML, and Java is loaded.
• Outsource professional third-party server operations for a streamlined website.
• Check-in with Google PageSpeed Insights to see what can be optimized.

Images can slow down a website a lot, so compression reduces loading times. Code can also clog up speeds, and minifying removes some of the work that needs to be done. Google offers all kinds of tools for checking your site and making decisions for improvements on a website.

Social Proof of Your Claims

What is social proof? Don’t worry; it’s just a fancy new term for testimonials and customer reviews. With that out the way, why is this important? Well, customers today are well aware of bots and fake reviews. However, most customers will make buying decisions based on the recommendations of others. This is very powerful and cannot be ignored. Of course, anyone can write a review, so use verified purchase tags and third-party sites such as Trust Pilot.

The Power of A/B Testing

eCommerce sites must go through certain changes every now and then. Rebranding is also an option. Of course, you can also change specific product pages. However, you must be careful when doing this. Customers have expectations and can bounce when they aren’t met. This is where A/B testing comes in.No, not blood! You can test variations of a page and measure (analytics) how users respond and interact with each other and use the better variation.

Guide Actions by Removing Distractions

One of the secrets to excellent online sales is giving the illusion of free will. You want to guide the actions of the users and customers through practices such as funneling. However, almost every decision they make on a site or page should be with the intent of conversion. Do you really think this is more likely with distractions such as popups, ads, and irrelevant features? Remove anything that can distract a customer from navigating to a product and buying it!

Clearly Demonstrate Value Proposition

The value proposition is essentially a unique selling point. Consider a product you have. It might be a specific brand, but there are many other brands making products just like it. So what makes yours special? Why should a customer choose your eCommerce site or product over a competitor? Yes, that can really bake your noodle, can’t it? This is one of the more challenging parts of increasing conversions, but think about discounts, reliability, and even shipping.

Boosting Conversions with Custom Internal Data

There are many metrics an eCommerce store tracks. One such example is cart abandonment. In fact, the global cart abandonment rate is 71%. However, it may be more or less for your business. Of course, there are many more KPIs and metrics your company will need to track.

What are the metrics used to measure conversion rate optimization?

There are a few vital metrics your company needs to know. With CTR, conversion rates, and bounce rates, you can gather data to make decisions about sitewide and product performance.

What are the key metrics for conversion rate?

When looking at conversion rates, metrics such as web traffic, best-selling products and return on ad spending can give you a clear indication of where improvements must be made.

What is a good conversion optimization?

There are a few tricks you can try to increase conversions. One of the most powerful is recommendations based on user interactions and past purchases customers might like.

What is a KPI for sales conversion?

You can use as many or as little KPIs as you need when optimizing conversions. Some common and popular KPIs businesses use are revenue, conversion rate and cost per acquisition.

What tools can be used for measuring eCommerce KPIs?

Depending on the platform you host your store on, you may or may not have access to KPI tools. However, Microsoft BI is a powerful tool for creating understandable visual KPI reports.

Focus on the Flow of Site Navigation

It’s easy to blast your website with everything a customer could ever need. And we see examples of this all over the place. Think about how many times you have left a website because of a cluttered interface. Why would you do that to your own customers? The flow of a site is critical. For instance, a user should be able to get where they need to and back to home in no more than three clicks. Also, clear up the nav bar and use categories for ease of SEO.

Optimize eCommerce for Mobile

Do you know anyone who uses a desktop exclusively? That’s a resounding “no”! Pretty much everyone uses a smartphone these days, and many of us shop online with mobile devices. However, you may not know that your website theme does not support online shopping. If so, you could be losing valuable customers. A responsive theme is needed so it can adapt to the device a user is browsing on. You can also lose SEO and page ranking with an outdated theme.

Remind Customers About Carts

Shopping cart abandonment is one of the biggest contributors to lost revenue. And the rate is extremely high, with only around 30% of carts making it through the process. Fortunately, there are some tricks you can try to entice a customer back to completing a transaction. One simple method is to remind customers they have left a cart with a friendly email. You can also offer a one-time discount. However, customers may also leave a cart if you have shipping charges.

Always Use a Call to Action (CTA)

How do you get someone to buy something? Well, remind them to! Call to action, also known as CTA, is a very simple yet very powerful method that has been around since the inception of eCommerce and is still used today. A typical CTA would be placed after the first paragraph of a landing page with something like “buy now for a limited-time discount.” Of course, that’s pretty generic, but you get the idea. CTAs should also be scattered evenly throughout the page copy.

Boosting Conversions with a Refined UX

The user experience (UX) is one of the most critical parts to get right in eCommerce. A recent test of e-commerce sites found that only 17% had a satisfying user experience. You can get ahead of the competition by refining your UX to meet customer expectations and boost sales:

• Use some of the methods mentioned earlier to speed up the site’s speed.
• Design a simple and informative navigation bar to guide users where they want.
• Add a search bar function so users can easily find the products they need.
• Find a good balance between compression and quality for product images.
• Display ALL customer reviews to establish trust and keep customers informed.

Page speed is vital for an eCommerce site as it affects users and ranking. A search bar means users can quickly find what they need, improving the overall experience. Even bad reviews show you are willing to be honest, and to be fair, nothing has 100% positive reviews, ever!

Leverage Social Media Campaigns

Social media can be a powerful ally for an online business. Yet any social media campaign must be done correctly. When speaking about social media, entrepreneur Amy Jo Martin once said, “It’s a dialogue, not a monologue, and some people don’t understand that.” The entire point is that there is room for engagement with customers, providing vital feedback instead of one-sided ads. You can use feedback, polls, and comments to improve services and liaise with clients.

Summary

Developing Live Chat features for an online store is a powerful method of boosting conversions when implemented correctly. Of course, you can also take advantage of data, metrics and KPIs. And there is always room for a solid and reliable social media campaign for engagement.