Buying wholesale clothing for an event can be a great thing to do. Handing out branded items for free, or even selling them as merch, can be an exceptionally effective way to achieve long-term brand exposure, whether you’re a band or a software company.
There are a few things that you’ll need to take care of to get it right. From defining your goals early on to putting your order in long before the event actually takes place, here’s what you need to know.
Define your goals
To kick this process off, you’ll need to take some time to define your goals. Are you looking to come up with something that’s specific to this event, with minimal reference to your brand? Are you trying to create a subtly branded piece that you hope people will wear on a regular basis? What are your budget constraints?
These are just a few important questions that you’ll need to think about before you can move on. Take your time, as it’ll have a substantial impact on the success or failure of what comes next.
Find a wholesale supplier
If you need to buy a substantial quantity of custom clothing for a specific event, then you’ll need to identify a reputable wholesale supplier such as Screen Textiles. These suppliers specialise in providing custom items of clothing in bulk, designed and created to a particularly high specification. It’s worth taking your time to find the right supplier, identifying an option that has a proven track record with similar projects to yours.
Be realistic about your requirements
Working out how many items you’ll need for an event can be difficult, but it’s important to try to get it right. If you underestimate, you could end up wasting an opportunity to achieve really beneficial brand exposure.
On the other hand, if you overestimate how much you’ll be able to shift, you could end up wasting substantial amounts of time, effort and money on stock that could be useless in the future.
In addition to trying to estimate how much you’ll need for the event, think about whether you can buy items that can be used at future events as well, so that you won’t end up with dead stock either way.
Put your order in early
For businesses that are buying clothing for a specific event, it will likely be crucial that all of the items are ready by a specific date. To avoid any complications, we recommend putting your order in early, especially if you need to have custom designs or logos printed onto the pieces.
You’ll ideally want to leave long enough to see some test pieces, so that you can decide whether you’re happy with the product or want to change it slightly. This all takes time, and you don’t want to be stressing about whether it’ll be finished in time for the event or not.
Once you’ve done the legwork, you should be prepared for future events to come. It can take a little while to get things just right, but once you’ve got a good designer on board and access to a reputable wholesale supplier, you should be good to go.
